How to promote your affiliate link


How to promote your affiliate link


What are affiliate links?

Affiliate links are specific URLs that contain the affiliate’s ID or username. They’re used for tracking the traffic sent from the affiliate’s website to the merchant’s website. Each affiliate has their own unique affiliate link that creates a cookie on the visitor’s browser when clicked, allowing the merchant to track all clicks and purchases that originated from that specific link.

While in most programs, you’re paid only for conversions, click data is a useful metric for monitoring your traffic and conversion rate. It also sometimes helps affiliate managers evaluate how promising an affiliate might be. Regular clicks on the affiliate link is usually a sign that the affiliate is promoting the affiliate product actively and some sales could be expected.


How to use affiliate links?

When choosing affiliate products that match your audience, pay attention to the following factors:

  1. product-audience fit
  2. market demand
  3. competition
  4. product price
  5. commission type and rate
  6. sales cycle length
  7. additional incentives
While there’s going to be plenty of inevitable trial and error, it’s useful to minimize it at this stage as much as possible. Good content is always a major time investment. So, choose your products carefully to avoid wasting your most valuable resource in life—time.

After joining an affiliate program, you get access to your personal affiliate dashboard. In addition to data such as your current earnings and unique visitors, you will find your linking code there.


How to promote affiliate links?

Choosing the right affiliate products to promote is obviously crucial for your success. But so is choosing the right promotional strategies. Previously, we’ve written about the different types of affiliate partners and the traffic sources available to everyone. But as a blogger who wants to monetize their website (or audience, that is) with affiliate links, here’s what you should do:

  1. Insert affiliate links in your product reviews and tutorials
  2. Add affiliate links to your resources page
  3. Place affiliate banners on your website
  4. Use affiliate links in your newsletters and email sequences
  5. Embed affiliate links into your video content
  6. Promote affiliate links on social media and forums
  7. Link to your affiliate offers directly on Medium
  8. Include affiliate links to your own products

Insert affiliate links in your product reviews and tutorials

As a content-focused affiliate marketer, you probably already know that you need these two content types: reviews and tutorials. Reviews, which we can lump together with comparisons, are your moneymakers. They target people with purchase intent and bring actual sales. Tutorials together with guides are more for building traffic and authority in your chosen niche.

But you need both to build a brand around your website. Not all of your content should be for profit only. Your key to creating sticky content is to develop a deep understanding of the products you’re promoting. A strong product and user-focus combined with keyword-optimized titles and subheadings is how you get qualified traffic. Without forgetting link building, of course.

Try to cover everything that a potential customer would like to know about the product. Use examples and screenshots and don’t shy away from pointing out potential weaknesses of the product. Share your first-hand experience and tips. Transparency goes a long way.

Finally, insert at least one CTA on the page using your affiliate link. And if you can offer perks such as discounts, you may leverage that angle and ask your visitors to sign up for your newsletter, for example, to get a special deal. Just don’t try to rank for discount-related keywords in the hopes of making easy money. That’s not allowed by most affiliate programs and will only lead to the termination of your affiliate account.

Add affiliate links to your resources page

A resources page can be a list of your top tools and products that you endorse and use yourself. Just don’t go overboard with your list by adding items that you’re not actually using regularly. Include a short description of each product and add your affiliate link to it, preferably one that leads visitors to a free trial. As with all promotional pages, make sure to add a disclosure, too.

Place affiliate banners on your website

While contextual links are usually more effective in driving sales than banners, there’s room for both. Banners have the advantage of being visually appealing.

Below is one of our top banners used by Supermetrics partners based on unique hits.


Embed affiliate links into your video content

Videos are a good way to complement your written blog content. In fact, it’s possible to repurpose your old blog articles and turn them into videos. And vice versa, of course.

So, how do you embed affiliate links into your videos? You add them to your video description and also mention them verbally in your video. Simple as that.




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